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Alexander Watson Associates (AWA)

AWA Alexander Watson Associates is a global business-to-business market research, publishing, and consulting company with a unique focus on the specialty packaging, coating, and converting industries. Established in 1971 by Alexander Watson, the company has a reputation for providing focused, practical, reliable, and cost-effective information, and for a high degree of integrity in maintaining the confidentiality and trust of its industry information sources.

AWA conferences was established to expand AWA's platform of expert services for the specialty packaging, coating, and converting industries and regularly organizes events in these markets, which are particularly valued for the industry networking opportunities they provide, as well as for their in-depth content.

In the brand protection and product authentication area, AWA provides in-depth market research and consultancy and an industry-focused perspective on the issues facing industries and the technology solutions available. AWA’s unique innovation and opportunity assessment services offers companies the support and data required to analyze and develop growth strategies in all areas, including brand protection and product authentication.

AWA, in association with The Brand Protection Alliance, organizes PABS™ - Product Authentication and Brand Security Conferences. These focused conferences bring brand owners, solution providers, governmental experts and industry associations together to discuss the growing situation and available solutions. PABS™ Conferences are held in North America, Europe and Asia.